Short version. One link per partner or placement, a reward per counted first order, a budget you lock, and a live view both sides read.
Why creators sell better than ads for a D2C brand
A D2C brand's first thousand customers rarely come from a search ad. They come from a reel where someone they follow uses the product, a WhatsApp group where a friend posts a link, a newsletter that recommends it. The trust is borrowed from the person, not built by the brand, and that is why it converts. The problem has always been paying for it fairly: a flat fee per post pays the same for a reel that sold nothing and a reel that sold out.
Paying per result changes the economics for both sides. The brand pays only for orders that happened; the creator who actually sells earns more than the one who only posts. The platform's job is to make that count honest and visible to both.
Publishing an offer that creators want to take
An offer on Shopmycode is a page, a reward and a budget. Put the product or collection page as the landing page, state the reward per first order (or per order, if you prefer), and lock a budget. Creators browsing offers see the reward and how much budget is left, and take it with one tap; each gets their own link and a ready-made message.
Write the reward the way a creator reads it: '₹150 per first order, paid the moment it is counted' is clearer than a percentage. If you sell on your own Shopify or custom store, the one-line snippet counts the order; if you sell on marketplaces too, those orders arrive through the marketplace's reporting.
Rewards, fees and what an order really costs
Your cost per order is the reward you set plus 15%. A ₹150 reward costs you ₹172.50 per counted order, from the budget you locked. Compare that with your blended cost per order from paid social, and set the reward so that a referred order is clearly worth it after product cost. Most brands find they can afford a reward that feels generous to a creator and still land under their ad cost per order.
The subscription is ₹4,999 + GST a year for funded campaigns; tracking without rewards is free. There is no percentage of your revenue, no minimum spend, and no charge for a creator who posts and sells nothing.
Reading the numbers like a growth team
Opens by channel tell you where your product travels: a collection that gets opened from WhatsApp more than from Instagram is being forwarded, which is the cheapest reach there is. Who is on the page now, and which page, tells you where people hesitate; a lot of time on the shipping-policy page is a signal about your shipping policy, not about the creator.
Per-creator results, visible to the creator too, let you double down without a negotiation. The creators who sell see their wallet grow; the ones who do not see why. Nobody needs a screenshot to prove anything.
Returns, cancellations and keeping it fair
A cancelled or returned order should not pay a reward. When your store or the marketplace reports the reversal, the result is reversed on the platform too, and the amount goes back to the budget. Creators can see this on their side, with the reason, which is why the platform stays trusted even when an order falls through.
Keep offers running rather than restarting them. A running offer accumulates a history that new creators read before taking it; an offer that starts and stops looks like a brand that changes its mind.